Category: Podcast

By Kim Klaver

Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.

Business as the art of war.

Language such as “We’re going to explode your downline” or “explode” or “ignite” your business. But men are the ones who explode things. Women don’t. We tend to be the ones to pick up the pieces. We might for example replace those words with “expand” or “grow.” Why continue to turn off the 80% majority?

The customer or prospective recruit as “target” to be overcome, somehow.

The constant focus on closing as fast as possible, and if women don’t know how, they they are told, “You bring them and we’ll close them,” as if the recruits are victims about to be done in. The whole idea in general that we “hunt” for targets leads to saying whatever is necessary to “get” the person. That is what leads to the dreadful hype and over-promise and under-deliver syndrome our business is so known for.

Women don’t like such high pressure and war-like tactics used on them, are embarassed by it when they bring friends to events. Of course they don’t want to do that themselves to their contacts.

Much better to be looking for “someone like me.” Think? Someone you can share ideas and have fun with?

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“Beyond Hype” – My Experimental Squidoo Site

Here’s a bit from the site. Just up. Just ranked in the top 100 of 12,000 sites submitted…

“Beyond Hype is for someone in network marketing who has decided to market a product that’s made a difference in her life. It’s done something she wanted, and has done it well. Now she’s started an enterprise to tell the world…

Kind of like Victor Kiam. Remember him? He walked into millions of living rooms years ago on black and white TV, and holding out a razor announced,

‘I liked this razor so much I decided to buy the company.’

And that’s where the similarity ends. In network marketing and direct sales, you don’t get to hide in a TV studio. If you’re in direct sales or network marketing, you must:

‘Talk to people. Talk to people. Talk to people.’

‘But, what should I say? So they don’t glaze over or run away? And, so that someone just like me pauses to hear my story?’

That’s what Beyond Hype does – with two language tools that might surprise you…”

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Here are those two language tools…click below, read, and opine, ok?

Kim Klaver’s experimental Squidoo site:

http://www.squidoo.com/kimklaver

About the Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog,

KimKlaverBlogs.com

, a podcast,

YourGreatThing.com

and a giant resource site,

BananaMarketing.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=131660&ca=Marketing